Biography
Mike Hurst is a partner in the firm's Business Representation and Transactions Group and a member of the firm's Intellectual Property Group. He is the co-leader of the firm's multi-disciplinary Evolving Media & Technology and Cannabis & Craft Beer Teams. His practice is concentrated in the area of non-patent intellectual property law. He has extensive experience in the following areas:
- Trademark prosecution and maintenance
- Trademark enforcement, both in the federal courts and before the Trademark Trial and Appeal Board (TTAB), as well as internationally
- Brand and portfolio management, both in the U.S. and internationally
- IP and Technology development, licensing, and commercialization
- IP and Technology transactions
- Advertising and Marketing
- Social Media, Influencer Marketing, and Internet
- Copyright and domain name enforcement, including arbitration proceedings before the World Intellectual Property Office (WIPO)
- Entertainment and Media
- Computer Software and SaaS
- Anti-counterfeiting
- Merchandise Licensing
Mike also has extensive experience in the following industries:
- Alcohol and Tobacco
- Apparel and Fashion
- Architecture
- Consumer Products
- Banking and Financial
- Cannabis and Craft Beer
- Early-Stage and Start-Up Companies
- Emerging Technology
- Facility Services
- Food and Beverage
- Home Furnishings
- Hotel and Resort, Travel and Leisure
- Insurance
- Manufacturing
- Mobile Apps and Augmented Reality
- Music and Entertainment
- Professional Sports
- Video Games and Competitive Wagering
Prior to joining Keating Muething & Klekamp, Mike served as Corporate Counsel-IP at Caterpillar Inc. in Peoria, Illinois where he was responsible for global management and enforcement of Caterpillar’s trademark portfolio and the legal aspects of Caterpillar’s multi-million dollar licensed merchandise business.
