Biography
Mickey is an attorney in the firm’s Business Representation & Transactions and Intellectual Property groups who advises businesses, creators, and individuals on intellectual property, brand strategy, and commercial matters. Mickey works with individuals and emerging and established national and international brands on strategies to secure and protect IP portfolios, protect brand value, strengthen distribution channels, and support growth across ecommerce, online marketplace, and traditional retail environments.
Mickey has extensive experience in:
- Trademark & Copyright Prosecution, Enforcement: Managing the entire lifecycle of global trademark and copyright assets for corporate brands and individual creators—from strategic portfolio prosecution, management, and long-term maintenance to enforcement against infringers, copycats, counterfeits, and gray-market diverters.
- Content and Product Distribution, Licensing Strategies, Commercial Transactions: Structuring and drafting comprehensive B2B terms and agreements. This includes intellectual property licensing, merchandising, talent and influencer agreements, supply and distribution agreements, reseller agreements, exclusivity agreements, and confidentiality and non-disclosure agreements.
- IP Due Diligence: Conducting intellectual property due diligence to assess, value, and mitigate risks in commercial transactions, M&A, and corporate finance deals.
- Media, Advertising, and Marketing Campaigns: Advising brands on regulatory compliance and risk mitigation across print, broadcast, and digital platforms and channels.
- Channel Management, Resale Price Maintenance: Designing, drafting, and counseling on compliant channel management strategies, including authorized seller programs, resale price maintenance tools (Colgate, MAP policies), keyword bidding restrictions, and other distribution controls.
- Post-Sale Consumer Benefits & Product Counseling: Advising companies on consumer products and services counseling, federal warranty law (Magnuson-Moss Act) compliance, and related consumer protection issues.