• Posts by Michael G. Sutton
    Of Counsel

    Mickey is an attorney in the firm’s Business Representation & Transactions and Intellectual Property groups who advises businesses, creators, and individuals on intellectual property, brand strategy, and commercial ...

Buying a knockoff used to be something people kept quiet about. Now finding the best "dupe" can get you followers. Social media has taken the stigma out of copycat products and turned the search for cheaper alternatives into viral content. Competitors have noticed, and many are more willing than ever to imitate premium brands and pull shoppers their way. For brand owners, this creates a real legal problem.

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