In response to a rise in craft beer trademark disputes, research scientist Janelle Shane recently set loose a "neural network" – a type of computer program that can "learn" from data sets that are given to it – to create new craft beer names. The thought was that the computer program could learn from thousands of existing beer names, and come up with a long list of new ones built on detected patterns. Last month, Shane published a list of dozens of names, saying: "It worked . . . I give you: craft beer names, invented by neural network."
If you sell private label products on Amazon, please listen up! Amazon recently released its Brand Registry 2.0. The new and improved Brand Registry is Amazon’s most recent attempt to combat brand violations on its online marketplace.
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