Out With the Old, In With the New
During our morning reading, we stumbled across a nifty little piece from Fortune magazine on major brands that have (somewhat) recently transitioned or “freshened” their well-known logos to something new and different. As a consumer, you have probably “felt,” if not actually seen, these changes during your weekly run to the supermarket. For a group of trademark lawyers, these rebrandings are profoundly fascinating, as it gives us a glimpse into the minds of marketers, and helps us understand how they are perceiving their own brand image as well as the public’s perception of it.
By now, you may have heard the 124th Maine State Legislature recently enacted “An Act to Prevent Predatory Marketing Practices Against Minors.” This law, at least on its face, appears to prohibit both the collection of personal information from a minor for marketing purposes without first having obtained verifiable parental consent as well as the actual marketing to that minor by means of such information acquired without the requisite consent.
- Intellectual Property
- Social Media
- Craft Brewing
- Medical Marijuana
- Trademark Litigation
- United States Patent and Trademark Office
- Trademark Trial and Appeal Board
- Registered Trademark
- Federal Trademark
- Amazon's Brand Registry
- Medical Cannabis Dispensaries
- Drug Enforcement Agency
- Uniform Trade Secrets Act
- E-Discovery Case Law
- Regulation Fair Disclosure
- Securities Law
- Securities Regulation
- Generic.com Terms Are Not Per Se Generic
- EU Trademarks Post-Brexit: Now What?
- Don’t end up on The Elf on the Shelf’s naughty list!
- Stay Out of Trouble With the Federal Trade Commission
- "Aloha Poke": Social Media and Consumer Perception are Part of the Trademark Enforcement Equation
- Could Any Old Yahoo Nab Chief Wahoo?
- Trademark Registration Practice is Officially…umm…Well, You’ll See
- Booze is Booze, Right? Not so fast...
- Did A Neural Network Just Solve Craft Brewing's Trademark Problems?
- Enroll in Amazon’s Brand Registry 2.0… But Only if You Own a Registered Trademark