Where Is This Wave Taking Us?

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Comments related to this event made prior to, during, and after the event by KMK attorneys or staff are not intended as legal advice for any particular client or any particular situation.  Please consult with counsel of your choice regarding any specific legal questions you may have.

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Social media has been described as the most significant change agent since the Industrial Revolution in the way the world communicates and transacts business.  As companies in the United States and around the world adopt social media tools to communicate with consumers, potential consumers, employees, and global audiences once out of reach, there are business risks as well as potential benefits to be considered.

Keating Muething & Klekamp’s Evolving Media & Technology (EMT) Team is comprised of attorneys from multiple disciplines focused on helping business clients strategically adopt emerging technology and communication tools while being mindful of potential legal issues. 

This seminar will address how employers and employees can help safeguard their trademarks, copyrights, and other intellectual property, protect their companies’ messages and brands, and guard against potential employment and other litigation issues while maximizing the benefits of implementing Web 2.0 interactive communication tools such as blogs, social networking sites, and wikis in the workplace. 

Who should attend?

Management team members, human resource professionals, marketing and business development professionals, product development professionals, client service professionals, corporate counsel, and others interested in better understanding the potential legal and business risks inherent in using Web 2.0 tools and other emerging and evolving technologies.

Why should I attend?

• Learn how to minimize potential risks by reviewing and revising existing company policies and/or developing new policies to address the ethical, professional, and legal implications that are in play when companies and their employees engage in Web 2.0 activities for business communication, hiring, branding, business development, and other purposes.
  
• Better understand:
  1. The wide range of labor and employment issues related to social media use by employers and employees, including the potential for discrimination claims when social networking sites are used for recruiting purposes
  2. The risks to intellectual property when using social media, such as copyright and trademark infringement, and how to avoid them
  3. The Electronic discovery issues related to social media and other technologies when preparing or searching for evidence in litigation
  4. The need for specific social media and related privacy policies for employees